There are 645 million active users of Twitter
This is a huge audience size and by using Twitter for your business, you have the potential to reach a large number of these people. Twitter is also used worldwide and if your target market is not just the UK, you are able to connect and promote your message to people you have never met before around the world.
There are, on average, 58 million tweets per day
This is a lot of traffic and lots of conversations going through Twitter, and this is why you need to make sure that your message stands out from the crowd. Make it something that people will click on, or interact with, rather than just flicking past it.
There are 2.1 billion Twitter search engine queries every day
This is a reason to make sure that your profile information is up to date and contains keywords. If you want people to find you and your business on Twitter, think about what keywords they might search for and make sure these are on your profile.
43% of Twitterers use their phones to tweet
This means that people check Twitter when they are out and about. The rise in the number of people using phones to check Twitter has meant that people can be online any time of day or night. So for you, this means you should experiment with the timings of your tweets and see when you get the best response from your audience.
40% of people on Twitter don’t tweet, but watch others tweet
These people are likely to be using Twitter for research purposes, to find out more about a certain topic, or look for profiles matching the type of person that they want to connect with. If you want to attract these types of people to look at your tweets, then get involved in conversations on Twitter and make sure that you use hashtags so people can find you when they are searching.
If you are interested in using Twitter for your business, we have a workshop on ‘How to use Twitter for your business’, happening in Bristol on Tuesday 18th March. You can find out more information about it here.