1. The bottom half of the overview page is dedicated to your five most recent posts. The previous version of this gave you information about your posts, but now it includes the exact time your post went out, the type of post it was (picture, text, link), who the post was shared with, and the engagement broken down by clicks and likes/comments/shares. The ‘reach’ and ‘engagement’ columns use coloured blocks to show how many people your post reached and how many engaged with it. This allows you to more easily see which posts had most engagement, what type of post it was and at what time it was posted.
2. Under the ‘page’ tab, you are now able to see where your page likes came from, which is very useful in allowing you to see where your marketing efforts are working. You may be surprised at where people are being directed from to view your page. This can help you make decisions on the best place to promote your Facebook page, and also look at what is not working so well.
3. The graph on the ‘page’ tab, under ‘post reach’,shows how many people have hidden or reported your updates as spam, or unliked your page. Obviously you want this to be as low as possible, but you should keep an eye on this. If there was a high number of people doing one of these things on a certain day, you can work out which of your posts or comments may have affected your statistics.
5. On the same page as in point 4, there is a chart showing the number of actions people took that involved your page. It shows when, and how many people mentioned your page, posted on your page, checked-in with you and purchased an offer with you. This sort of information allows you to see when and how people are engaging with you.
6. 'External referrers' shows when and how many times someone came to your Facebook page from a website, other than Facebook. This is really useful information and lets you know where the promotion of your Facebook page is working and where it is not, and it might even surprise you by showing sites where you didn’t expect traffic to come from.
7. Our final favourite addition is under the‘posts’ tab, underneath ‘when your fans are online’. Although the general rule is that people are most active at lunchtime and just after work, this does vary depending on your audience and from day to day. It gives you an idea of when your posts have a better chance of being seen by more people, broken down by days and hours. After analysing this, you might find that you should change when you are posting your updates.
Have you tried using the new Facebook analytics yet? Let us know what you think of them below...
By Sarah Laughran