For many, LinkedIn falls into the realm of social media but this is an understatement, because LinkedIn offers more interactive features than any other mainstream channel. LinkedIn is a channel that can help strengthen relationships with prospects and clients, validate your performance, and generate sales leads. Below are four tactics for integrating the power of LinkedIn with your sales strategies.
1. Showcase your company’s expertise with a whitepaper or case study. Whitepapers and case studies show how you approach and solve a problem. Prospective clients will evaluate your business to determine whether or not to hire you, so give them the resources they need to make the right decision. LinkedIn offers the ability to share a link on your professional profile. Use this functionality to share your expertise, and then direct prospective clients to the information by sending them a link, either via a LinkedIn message or personal email.
2. Build a company page that drives viewers to a dedicated landing page on your website. LinkedIn’s company pages feature allows you to create a visual storyboard showcasing your company’s products, services and expertise. There are quite a few spaces of “prime advertising real estate” available using the company pages feature. The Main Company Page offers a banner ad space that can be used to share about your company, share customer testimonials, or announcements of new products. The Products & Services page offers a slider feature, where you can share multiple banner ads. The banner ads can each be linked to a dedicated landing page on your company website.