Here’s How It Works
Whether it is for personal or business venture, #hashtagging in social media pages follows a similar procedure. If you want to share an event, an idea, or just a random thought on Twitter or Facebook, you simply need to compose a short message in the status bar followed by a number sign (#), which is attached to a keyword (for example, #selfie #amazingcar #foodtrip).
Upon posting, the search engine will index and group your entry with the previous posts of other users having similar tags. So, when someone performs a quick keyword search using the hashtag that you’ve used, your post will be presented as one of the results. If multiple users view, share your post, and mention it on their social pages, there’s a possibility that your entry would be a trending topic of discussion. This translates to more traffic to your account and higher conversion rates for your business.
· Use #Hashtags To Look For Industry-Related Conversations
As a business Twitter user, you probably follow a lot of corporate accounts (including competitors), CEOs, investors, and analysts as part of your market outreach. While this is crucial for any B2B social media efforts, you also need to research and follow the hashtags
that are relevant to your business to reach a wider audience. If you are a Cloud Computing firm, you might want to use #cloud, #cloudcomputing, #cloudtalk, #cloudconference, or #cloudtechnology to look for companies and organizations that are genuinely following and enthusiastic about these topics.
This practice will enable you to target specific audiences and help you deliver the right content to the right people,” wrote Lindsey Ganahl of Yesler B2B Marketing.
· Use Tags That People Actually Follow
In case your company is not as famous as the brands that are commonly being searched online, you might want to consider using a generic #hashtag that people are actually following in lieu of your brand name. For instance, you are a mobile manufacturing firm and you are about to release a new smartphone in the coming months with a moniker “Megatron HD,” using #megatronHD in your Twitter status is considered as a dead end. No one will search it unless you’ve advertised it widely on various high rating tech websites. Instead, you might want to consider #newsmartphone, #innovativetech, #smartphone, or #HDphone, if
you want it to be noticed by consumers, telecommunication firms, and resellers.
· Make Your Content Interesting And Valuable
The purpose of using social tags is to be able to get noticed and be shared in various online media channels. However, if your content isn’t interesting, no one would even bother to click on your post. Give them valuable content instead of just doing hard-sell marketing on your products and/or services. One tactic is to embed a video on your posts. Wise Marketing
suggests that to establish a real connection with your audiences (in this case potential partners, clients, and resellers), you can add various types of valuable clips to your posts: how-to videos, customer service clips, and creative advertisements.
We totally agree with Rupert Staines of B2Bmarketing.net regarding the importance of using short and concise social tags. Staines said that “the longer a hashtag is the harder it is to read and the easier it is to confuse.” Most importantly, no one will ever search for a sentence-long hashtag.
· Offer Generous Discounts To People Who Will Share Your Post
Properly using #hashtags in your social media campaigns isn’t the end of this venture. You also need to promote it; otherwise, it’ll just be ignored by your followers. An effective solution to this is to use incentives/exclusive discounts as a wise tactic to lure the users to share your post. The 2013 survey from Radium One revealed that “51% of social media users would share hashtags more often if they knew advertisers awarded discounts for sharing product-based hashtags.”
Photo courtesy of mikecogh via Flickr Creative Commons.