Some like to think that Facebook is actually on the decline. There is no one singular entity that directly challenges the behemoth’s position as one of the largest and most powerful companies in the world, but rather a series of separate social networks slowly chiseling away at Facebook’s dominance in the field.
Ironically, much of this can be attributed to many start-ups viewing Facebook as an establishment power much in the way Facebook’s founder and CEO used to view Google and Microsoft. However, much of this can be attributed to the constant cycle of companies getting so big and powerful that the new kid on the block makes it their mission to knock the big boys down.
However, Facebook is far from going away. On the contrary, Zuckerberg and crew are working day and night to make sure they maintain their position as one of the most profitable companies in the world. Here are five reasons why Facebook is on a high:
1. Facebook is currently used by 1.23 billion people - nearly half of the world’s internet-connected population. The current value of the company is around $135 billion, and it is on track to reach the magic $150 billion mark faster than any company in history.
In the last quarter, their net income was $780 million, and they are currently holding $11.45 billion in cash. With those numbers available, Facebook has lots of room to expand and experiment in new territories, both tested and not.
2. Adaptability and keeping up with current trends is paramount to any company’s ongoing success. Facebook has illustrated this ability with their move to a mobile platform. Though Zuckerberg thinks the move to mobile didn’t happen as quickly as it should have, the fourth-quarter earnings, released this January, reported that, for the first time, mobile ad revenue surpassed that from traditional PCs.
3. Further playing on the idea of adjustability, Facebook is now concentrating on the driving force of mobile devices – apps. An initiative they’ve named Facebook Creative Labs is focusing on this field directly and recently released their first app – Paper, a product very different from Facebook itself.
Previous to this “first” app, Facebook had already shown some success moving into the app field with Facebook Messenger, a standalone app that is basically an extension of the chat service offered through Facebook. However, it is currently in the top 20 downloaded free apps from Apples App Store, beating out the Facebook app itself.
The first real move into becoming an app powerhouse came with the acquisition of Instagram, the second most used app after Facebook.
4. As part of this move into the field of apps, Facebook is moving away from one of its original core principals by allowing users to log in anonymously. This adds a great appeal to many users who currently use platforms such as Twitter, which currently offers this option, as well. This pool of users includes groups as diverse as college students who want to share pics with their friends and dissidents from countries where free speech and expression are not always available.
5. Perhaps the greatest asset to Facebook is its founder and his vision. Apple had Jobs, and Facebook has Zuckerberg. Jobs wanted to see computers used by people who never knew they needed them. Zuckerberg’s vision is to spread the internet to the billions of people on the planet who have yet to experience it.
Facebook recently formed a group called Internet.org in partnership with other technology companies, including Samsung, Qualcomm and Ericsson. The idea being to simplify services so they can be shared more economically through more primitive wireless networks and phones.
Not only will this open a world of opportunities to these as of yet uninformed regions; but by developing these economies, they can also open doors for current businesses’ operations.
This is a guest post by Sarah Brooks from Freepeoplesearch.org, a people finder site. She is a Houston based freelance writer and blogger. Questions and comments can be sent to firstname.lastname@example.org.