1. Makes it easier for customers and clients to find you
Having a social media presence means that potential customers and clients have more chance of stumbling across you. The greater the presence you have online, the more people will be aware of your company and your offerings.
2. Show off your company personality
Social media pages are one of the places where you can show off the personality of your company. It might be that you want to keep your website very professional and formal, but with social media, brands tend to engage followers more if they show their personality. It gives a more human side to your company and allows fans to get more involved with your brand. It is also a great way to build up good relationships with your current customers, as they get to communicate with you online and hear regular updates from a brand that they love.
3. Uses SEO for better visibility
By making sure that you use keywords that you would like to rank highly on Google for in your social media profile, this increases the chances of your company moving up on Google. In some cases, company’s social media pages actually rank higher than their websites, so this is another way that customers can find you more easily.
4. Free marketing
The people that choose to follow you on social media sites are doing so because they want to hear from your company and want to know what you have to say. This is a great opportunity to communicate with an already engaged community everyday – and it’s FREE!
5. For research purposes
Having a group of your customers online, who are engaging with your brand, is something that a lot of companies wish they had for research purposes. Asking your followers questions over social media is great for you, as you get to see what your customers think, but it also makes your customers feel valued and more connected to your brand.
Do you have any questions about why you should get your business on social media? Let us know below…
By Sarah Laughran