Half of all Facebook users have more than 200 friends
This is significant for you as a business, because when someone interacts (likes, comments, shares) with a post you have made from your Facebook business page, all of their friends will see that they have interacted with you. This very quickly increases your audience, so interactions are something that you want to encourage on your page.
23% of Facebook users log in at least 5 times a day
This shows that users of Facebook are a very active. They are not just people who have set up a profile and left it dormant, it is something they check regularly, at different times of the day, to keep up with new information.
70% of marketers use Facebook to gain new customers
Facebook is a proven way to get business, it has been tried and tested for years. If so many
marketers are using the platform and seeing results from it, it might be something that you can use to get sales for your business.
Less of your fans see your posts
You may have noticed recently that your status updates from your Facebook business page have reached less people than they used to. This is because Facebook has changed the way it shows your posts to fans and has made them much harder to be seen by your followers. Facebook has yet to reveal what its rules are for letting people see the content you post be seen by more people, so it is a case of trying different things. However there are some tricks that we know work, for example, adding images, videos and links to your
updates, posting content that your followers are really interested in and encouraging people to engage with your posts.
Users spend over 8 hours per month on the site
Facebook is a place where a lot of people spend their spare time, proving that there is an audience there checking their news feeds on a regular basis. So if you are regularly
posting content, or promoting posts or advertising, it is likely that a lot of your fans will see the content.
If you are interested in using Facebook for your business, we have a workshop on ‘How to use Facebook for your business’, happening in Bristol on Tuesday 25th March. You can find out more information about it here.