Being on social media enables you to find out much more about who your customers are and their interests. By getting to know more about what is important to them, you will be able to use this information to improve your product or service. It can help you solve problems that you wouldn’t have otherwise known about and can give you insights in to potential new products. Speaking to customers over social media is a less formal and more relaxed form of communicating. Depending on your target market and the social media sites you are on, some customers prefer communicating with companies this way, compared to traditional forms of contact.
2. Establish a relationship with your customers
Having a relationship with your customers on social media will mean you are always fresh in their mind. If they are thinking about purchasing a product, they will be more likely to buy from a company they already have a good relationship with, over their competitors. If you have a good relationship with customers, they will be more likely to recommend you to friends and also more likely to place a repeat order. Posting regular content and talking with your followers builds up these relationships.
3. Increased awareness of your company
When people follow your company page on social media, it often shows their followers that they followed you. This allows more people to hear about your page who wouldn’t have done so otherwise. You also have a more positive stance in their mind because one of their friends has followed you and this acts almost as a recommendation for you. Having a social media presence also helps you in search engines, as keywords from your pages are picked up, and your social media pages can sometimes even rank before your website.
Have you thought about using social media for your business? Get in contact with us for help on training, getting you started on social media, management of your pages and monitoring of your brand online.
By Sarah Laughran